Eyung Lim

Director of Government Digital Services Division, GovTech

Eyung Lim has been instrumental in shaping the digital service delivery landscape. He envisioned and spearheaded the Digital Experience Design (DXD) Sandbox, to help government agencies in adopting data-driven and design-based approaches in their digital endeavours. Since its inception in October 2015, Eyung and his team have worked on key government projects such as IRAS MyTax Portal, HDB Resale Portal, MSO OneService, Moments of Life and many more. Eyung is a firm believer and practitioner of the "golden triangle" of product strategies, design and engineering excellence as the critical success factors in any product implementation. As a data researcher by training, he strongly advocates the use of data in guiding better design and engineering excellence.