UX strategic design, lecturing around the world and innovation - these are what I do. I design creative user interface and am honoured to be a member of the advisory board for the Google Launchpad accelerator for startups.
I have a Ph.D. in cognitive psychology and user interface design. Building innovative, top-of-the-line UX solutions and applications has been my passion for the last 20+ years. Before becoming an independent consultant, I co-founded two companies: UI Ltd. (which is the largest company in Israel for UX design) and Applied Cognitive Engineering, Ltd. (ACE) for cognitive training.
In addition to working as strategic UX consultant, I coordinate the UX activity for Google’s Launchpad program, an acceleration program for startups. I have created UX expert communities for helping startups in Berlin, Paris, Barcelona, Bangalore, Rio de Janeiro, Jakarta, Mexico City and many more places. I have had the honour of meeting over 700 startups around the world and helping them turn their dreams into reality.