Before moving to Singapore in 2014, Ivonne worked on international start-ups since 1996. The last four years in the Netherlands she headed up a leading mobile full-service agency: mobtzu. Whilst crafting mobile experiences with her team, she developed an in-depth knowledge in creating effective UX.
GoBear is her 5th start-up and she compares joining GoBear to her experience skydiving with her 73 year-old mother: an adrenaline rush, super exciting, something she could ‘jump’ right into, and a natural high with absolutely zero room for error.
Within GoBear Ivonne leads the overall product development and the UX LAB.