Coaching people to enjoy working in collaborative, learning environments excites Aaron. Especially in pursuit of building lovable products. People ask him to train, consult, mentor and facilitate teams to better use a set of Agile discovery and development concepts, tools, methods and practices. The whole set gets absorbed through interactive training, applied in context. And it usually takes more practice for it all to sink in. Coaching allows Aaron to sense an impactful situation, helping people to integrate the set of Agile concepts, tools, methods and practices that much faster. Aaron’s effectiveness results from experiences spanning over two decades in technological and interpersonal disciplines. For him, there’s always room for improvement. Pairing with others helps improve Aaron’s collaboration skills while increasing the customer’s benefit, so he consistently seeks out people to co-train and coach with.