Speaker: Maria Matarelli (@mariamatarelli), Certified Scrum Trainer (CST) @ Formula Ink
Discover the possibilities of Agile Marketing and the power of applying Agile outside of IT. We’ll explore a case study of Agile applied to Marketing and discuss the benefits of aligning your organization’s use of Agile across departments along with the mindset shift necessary. Instead of focusing on who you can sell to, the focus is shifted to truly connecting with who needs your product or service most while leveraging rapid iterations for maximum output. Discover the value of split testing, inspecting and adapting, and applying an iterative process to your Marketing department. Agile Marketing allows you to adjust your focus and streamline your company processes aligned with Sales and Marketing to attract and service your ideal clients with exponential results.
About the speaker
Maria Matarelli is a Certified Scrum Trainer (CST) who travels the world on one-way tickets consulting and training companies on reaching true agility. In addition to applications of Agile in IT, Maria and her team have been applying Agile to the Marketing realm with incredible results. After co-founding the Agile Marketing Academy, Maria and a team of experienced trainers are dedicated to bringing Agile outside the normal applications. Maria is one of the first Certified Agile Marketing Trainers (CAMT) and is the Founder and President of Formula Ink, an international consulting company. Maria travels to consult organizations and speak at industry conferences with locations including Chicago, New York, Hawaii, Sweden, Istanbul, Vancouver, Morocco, Shanghai and many other locations. Maria is passionate about working with people to inspire agility.
Event Page: http://2016.agilesingapore.org
Produced by Engineers.SG
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