Build Features, Not Apps - iOS Conf SG 2016

Published on: Sunday, 23 October 2016

Speaker: Natasha Murashev - @NatashaTheRobot

Most iPhone users don’t bother installing any apps per months. And worse, ~80% never use an app they’ve installed again. The future of mobile is clearly not app, but features. Features that make the iPhone ecosystem still a native experience, but as open and flexible as the web. Learn how you could prepare for that future.

About the speaker

Natasha is an iOS developer by day and a robot by night. She blogs about Swift, watchOS, and iOS development on her blog,, curates a fast-growing weekly Swift newsletter, This Week in Swift, and organizes the try! Swift Conference around the world. She's currently living the digital nomad life as her alter identity: @NatashaTheNomad

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Produced by Engineers.SG